Heritage isn't a marketing angle.
It's a responsibility.

When we revive a spirit, we're not just creating a product. We're preserving a piece of cultural memory. We're giving voice to traditions that might otherwise fade into history. That's not something we take lightly.

Our Four Pillars

Authentic Provenance

Every drop has a zip code. We don't source ingredients from wherever is cheapest, we source from where the story started. Our cashews come from Goan orchards, our jaggery from Punjab's sugarcane heartland.

This isn't just about quality (though that's paramount). It's about respecting the geography that gave birth to these spirits in the first place.

Every drop has a zip code. We don't source ingredients from wherever is cheapest, we source from where the story started. Our cashews come from Goan orchards, our jaggery from Punjab's sugarcane heartland.

This isn't just about quality (though that's paramount). It's about respecting the geography that gave birth to these spirits in the first place.

Small-Batch Thinking

Modern Standards

Traditional recipes meet world-class manufacturing and safety protocols. We honor the old ways, but we don't romanticize them to the point of ignoring modern best practices.

Our facilities meet international standards. Our processes are transparent. Our products are safe, consistent, and exceptional.

We are custodians, not exploiters. When we work with traditional distillers and local communities, we do so as partners, not purchasers. Their knowledge is sacred, and we treat it that way.

Every brand we build carries the fingerprints of the people, land, and time that created it.

Cultural Responsibility

Our Standards

The non-negotiables that guide everything we do.

"What you taste should feel grounded.
What you see should feel considered.
What you remember should feel familiar,
even if it's your first sip."

Our Craft

Rooted in tradition, crafted with care, and held to modern standards.

Authenticity

We honour local recipes and time-tested methods in every batch.

Small-Batch

Each batch is carefully crafted to preserve unique flavors and character.

We blend tradition with quality controls to ensure excellence.

Respect